Content creators, are you still live posting content? I have for so long, and it often results in procrastination or missing my best posting times. The few times that I’ve created my content for scheduling, it has eased my mind to know that I don’t have to go find the photo that I edited weeks ago, copy and paste the captions, and engage. Scheduling allows you to prioritize your time differently. Before this experiment, I had never scheduled all of my content for the week without live posting. I was excited to see what I could learn about myself and what I could do differently.
Here’s what I learned:
To start out, I need a list of what content I *can* schedule. I use Facebook’s Creator Studio to schedule Facebook and Instagram content with the exception of stories. The recent update includes a content calendar that shows you some special days. I still recommend that you check nationaldaycalendar.com because Facebook doesn’t show a lot of the ones on there. I can use Pinterest to schedule pins, but I can only schedule 14 days in advance. I can use Buffer to schedule tweets.
Today, I worked on social media content for Instagram. Looking through content that I have yet to post, I’m reminded of how much of a content hoarder I am. Yikes. Gotta work on that. Reels can’t be scheduled yet, so I’ll have to carve out some time to share the one I have planned.
I didn’t work on anything today since I had an event to attend. Tomorrow’s Monday, so we’ll see how that goes.
I totally forgot that I scheduled a post for today. I need to start looking at my content planner in addition to my regular planner. I spent most of the evening recreating pins with my new pin format. It works a lot better, and changing the titles from blog post titles to the name of the dish helped a lot.
I spent most of the morning feeling like I was forgetting something. When I casually scrolled on Instagram after my lunch break, I saw tons of pumpkin on my feed. It was National Pumpkin Day, and I forgot all about it. I like to spend time planning my posts, so a story post will have to do. Better luck next time.
After work, I finished a draft of this week’s blog post: La Gelatteria. That’s something I’ve been doing more. I’m naturally a procrastinator. This is good, but I wouldn’t call it a habit yet. Some weeks are better than others. I scheduled the post. I’ll do some last minute edits in the morning.
So glad past me was thinking of future me. The social media copy for this blog post was done a week or two ago. I just have to add some hashtags for the Instagram post. I use Plann, a social media scheduling app, to store my hashtag groups. If you have an Instagram Business account, you can schedule your content with the app. Since I have a Creator account, I cannot use that feature. I also love that Plann shows analytics for previous Instagram posts.
Pinterest wouldn’t let me schedule the pin for the La Gelatteria blog post last night because the link was not live the time, so I had to post it today. Pinterest is an interesting platform because you never know when your content is going to get a lot of traffic if it does. I just found out that a photo of the Chrysler Building in New York City is getting a lot of traction because “New York aesthetic” is currently trending. It’s also helping an old post from 2017 get some new views.
I shared about the new blog post on Facebook out of habit. I don’t have many followers or page likes there. I usually share the post to my personal Facebook page so people I know can see it. I don’t use Facebook often, but I know a lot of people who do.
I forgot to share the blog post on Twitter, so I’ll do that on Monday. The weekend is usually not the best time for my content to be shared on there.
I slept in today. It was a long week, and I chose not to post much on social today. I only posted a few stories and finally tried the Good & Gather oat creamer I’ve been wanting try. It wasn’t as good as I had hoped.
I had a busy day, so I didn’t post or schedule anything today. I simply wouldn’t have had the energy to do so.
Scheduling a week of content made me realize how much I like not having to think about or write posts the day of. It feels a lot better to use that energy on the weekend when I give myself the space to rest and not force a post. In the future, I need to plan what content-related tasks will be completed during the weekend. Overall, I will be scheduling content as often as possible.
If you’re a content creator in any capacity, do you schedule your posts? What works best for you? Share in the comments.
Until next time.